User profiles for "author:Emma MacDonald"
Emma K. MacdonaldProfessor, Strathclyde Business School, University of Strathclyde, Scotland, UK Verified email at strath.ac.uk Cited by 4572 |
Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication
EK Macdonald, BM Sharp - Journal of business research, 2000 - Elsevier
This article is a replication of a study of Hoyer and Brown that used a controlled experiment
to examine the role of brand awareness in the consumer choice process. The replication …
to examine the role of brand awareness in the consumer choice process. The replication …
[HTML][HTML] The impact of different touchpoints on brand consideration
Marketers face the challenge of resource allocation across a range of touchpoints. Hence
understanding their relative impact is important, but previous research tends to examine …
understanding their relative impact is important, but previous research tends to examine …
Assessing value-in-use: A conceptual framework and exploratory study
Developing approaches for understanding customer perceived value is a priority for
managers and scholars alike. A conceptual framework for assessment of value-in-use is …
managers and scholars alike. A conceptual framework for assessment of value-in-use is …
How business customers judge solutions: Solution quality and value in use
EK Macdonald, M Kleinaltenkamp… - Journal of …, 2016 - journals.sagepub.com
Many manufacturers look to business solutions to provide growth; however, success is far
from guaranteed, and it is unclear how such solutions can create superior perceived value …
from guaranteed, and it is unclear how such solutions can create superior perceived value …
[PDF][PDF] Management perceptions of the importance of brand awareness as an indication of advertising effectiveness
E Macdonald, B Sharp - 2003 - academia.edu
In 1987 Rossiter and Percy wrote “Brand awareness is widely misunderstood and often
wrongly measured, even by experienced managers”(p41). Yet brand awareness is covered …
wrongly measured, even by experienced managers”(p41). Yet brand awareness is covered …
Harnessing difference: a capability‐based framework for stakeholder engagement in environmental innovation
Innovation for environmental sustainability requires firms to engage with external
stakeholders to access expertise, solve complex problems, and gain social legitimacy. In this …
stakeholders to access expertise, solve complex problems, and gain social legitimacy. In this …
Enablers and barriers to using two-way information technology in the management of adults with diabetes: a descriptive systematic review
EM Macdonald, BM Perrin… - … of Telemedicine and …, 2018 - journals.sagepub.com
Background This systematic review aimed to explore the enablers and barriers faced by
adults with diabetes using two-way information communication technologies to support …
adults with diabetes using two-way information communication technologies to support …
Consumer savvy: conceptualisation and measurement
EK Macdonald, MD Uncles - Journal of Marketing Management, 2007 - Taylor & Francis
The notion of savvy consumers increasingly appears in the e-marketing and e-management
literatures, usually in discussions about the importance of consumer-centricity. A synthesis of …
literatures, usually in discussions about the importance of consumer-centricity. A synthesis of …
Detection of SARS‐CoV‐2 in respiratory samples from cats in the UK associated with human‐to‐cat transmission
Objectives: The aim of the study was to find evidence of SARS‐CoV‐2 infection in UK cats.
Design: Tissue samples were tested for SARS‐CoV‐2 antigen using immunofluorescence …
Design: Tissue samples were tested for SARS‐CoV‐2 antigen using immunofluorescence …
[HTML][HTML] The long-distance relationship between Dirofilaria and the UK: case report and literature review
R Panarese, R Moore, AP Page… - Frontiers in Veterinary …, 2023 - frontiersin.org
Over the last two decades, vector-borne pathogens (VBPs) have changed their distribution
across the globe as a consequence of a variety of environmental, socioeconomic and …
across the globe as a consequence of a variety of environmental, socioeconomic and …