This article is a replication of a study of Hoyer and Brown that used a controlled experiment
to examine the role of brand awareness in the consumer choice process. The replication …

Marketers face the challenge of resource allocation across a range of touchpoints. Hence
understanding their relative impact is important, but previous research tends to examine …

Developing approaches for understanding customer perceived value is a priority for
managers and scholars alike. A conceptual framework for assessment of value-in-use is …

Many manufacturers look to business solutions to provide growth; however, success is far
from guaranteed, and it is unclear how such solutions can create superior perceived value …

In 1987 Rossiter and Percy wrote “Brand awareness is widely misunderstood and often
wrongly measured, even by experienced managers”(p41). Yet brand awareness is covered …

Innovation for environmental sustainability requires firms to engage with external
stakeholders to access expertise, solve complex problems, and gain social legitimacy. In this …

Background This systematic review aimed to explore the enablers and barriers faced by
adults with diabetes using two-way information communication technologies to support …

The notion of savvy consumers increasingly appears in the e-marketing and e-management
literatures, usually in discussions about the importance of consumer-centricity. A synthesis of …

Objectives: The aim of the study was to find evidence of SARS‐CoV‐2 infection in UK cats.
Design: Tissue samples were tested for SARS‐CoV‐2 antigen using immunofluorescence …

Over the last two decades, vector-borne pathogens (VBPs) have changed their distribution
across the globe as a consequence of a variety of environmental, socioeconomic and …