One key element in the successful dissemination and utilization of qualitative findings is the well-written research report. In contrast to quantitative research, there is no one style for reporting the findings from qualitative research. Qualitative researchers must select from an array of representational styles and formats those that best fit their research purposes, methods, and data. Qualitative researchers must attend to the balance among description, analysis, and interpretation, choose whether to emphasize character, setting, or plot, determine whose perspectives or voices will prevail, and treat metaphors seriously. Strategies for re-presenting qualitative data include using time, theme, sensitizing concepts, and coding families.