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It is time for healthcare professionals to engage with social media
  1. Vanora Hundley1,
  2. Anna Marsh1,2
  1. 1 Centre for Midwifery and Women's Health, Bournemouth University, Bournemouth, UK
  2. 2 Elizabeth Garrett Anderson Unit, University College London Hospitals NHS Foundation Trust, London, UK
  1. Correspondence to Professor Vanora Hundley, Centre for Midwifery & Women's Health, Bournemouth University, Bournemouth, BH8 8GP, UK; vhundley{at}

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Commentary on: Chee RM, Capper TS, Muurlink OT. The impact of social media influencers on pregnancy, birth, and early parenting experiences: A systematic review. Midwifery. 2023 May;120:103623. doi: 10.1016/j.midw.2023.103623. Epub 2023 Feb 19.

Implications for practice and research

  • Social media is one of the fastest growing commercial determinants of health.

  • Healthcare professionals need a better understanding of social media and its impact.


Social media has rapidly become a key source of advice and support for women during childbirth. The growth of influencers, popular users credited with knowledge and expertise, can be seen in the numerous social posts, blogs, podcasts and videos about pregnancy, birth and parenting. Social media influencers provide responsive and relatable content to their network of followers; but there are concerns about the potential to spread misinformation.1


This systematic literature review2 sought to identify whether following social media …

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  • Twitter @VanoraHundley

  • Competing interests AM has received funding for an NIHR PCAF to explore midwives’ use of social media.

  • Provenance and peer review Commissioned; internally peer reviewed.