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Commentary on: Nivette, A., Ribeaud, D., Murray, A., Steinhoff, A., Bechtiger, L., Hepp, U., Shanahan, L., & Eisner, M. (2020). Non-compliance with COVID-19-related public health measures among young adults in Switzerland: Insights from a longitudinal cohort study. Social science & medicine
Implications for practice and research
Clear, consistent and credible messages are essential for promoting compliance with COVID-19 public health measures in young adults.
Research should further investigate the role of communication science in motivating collective emotions and behaviours for future public health measures.
As COVID-19 spreads worldwide, implementation and compliance with public health measures during the pandemic have been the foremost concern globally. The WHO highlighted that young adults had been the primary drivers of the spread of the novel coronavirus in many countries.1 This study by Nivette et al describes patterns of non-compliance with COVID-19 19-related public health measures in young adults and identifies which characteristics increase the risk of non-compliance. …
Competing interests None declared.
Provenance and peer review Commissioned; internally peer reviewed.