Different qualitative approaches
| Type of qualitative approach | Description |
| Ethnography | Researches the behaviour, interaction, perception and link between people, groups and community. Often has an anthropological component and focuses on context or culture. Data usually collected using interviews or observations. |
| Grounded theory | Data systematically collected usually through interviews. The researcher identifies, refines and integrates categories to produce a theory or modify existing theory. |
| Phenomenology | Researches people’s experiences or meaning of a phenomenon. Data usually collected using interviews. |
| Case study | Researches individuals, events, organisations or an entity. Data collected using observations, reports, documents or interviews. |
| Narrative analysis | Researches individuals’ lives. Data collected as stories and often in first person account of the experience. |